Permanent Vacation S/S 10

Imagine this if you will: the sun is shining, you have the day off, and you're wearing the perfect little outfit to gallivant the day away... can you think of anything more divine? Me neither. This idyllic image is precisely what comes to mind as I peruse Permanent Vacation's S/S collection, however. The Swedish design team's aesthetic effortlessly captures the essence of the season while remaining footloose and fancy free, if you will. And with an expert mix of florals and stripes, the clothes are at once feminine and edgy, open to the interpretation of the fabulous femmes who wear them. Now if only a permanent vacation was an actual possibility...

Images courtesy of Permanent Vacation


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