Balmain's new video promo for its new younger, diffusion line Pierre Balmain featuring Abbey Lee and her boyfriend and band mate Matthew Hutchinson. Shot and directed by Inez and Vinoodh, the video is the first of a set of the 3 for the new label with future videos set to feature other of-the-moment babes...Amazing music from Kershaw's band Our Mountain just tops of the Oh-so-cool vibe. If you ask me, videos are the way to go with advertising, you just get so much more of the mood and an aspirational feeling. Plus, they're fun and allow us to see our favorite models in motion, doing what they do best.
Look out for videos two and three on Sunday and Monday!