I always admire designers and fashion brands who look past the profits once in a while and use their kudos to support valuable causes and charities. Enter Tommy Hilfiger, who for the sixth year running is supporting Breast Health International and this year he’s roped in two of my favourite people to front and shoot the campaign, namely Charlotte Gainsbourg and Drew Barrymore.
Having designed a limited-edition leather bag from which a percentage of each sale will be donated to the BHI Intitiative, Tommy, Charlotte and Drew descended upon the iconic Chateau Marmont in L.A (another favourite) to shoot the campaign. A video of the effortlessly engaging Gainsbourg reading a poem written especially for the campaign, combined with shots of a glowing Drew Barrymore behind the scenes, make for a feel-good campaign supporting an incredibly important cause.
You can buy the bag HERE ($100 from each bag sold will be donated directly to BHI) and be sure to check out the dreamy video of Charlotte Gainsbourg below.